Millions of people use smartphones every day for a variety of tasks and activities, making an advertising campaign that taps into the mobile market one of the best ways to capture user’s attention. Mobile app marketing for pre-launch promotion of an app takes advantage of the fact that your target audience is always connected, and the idea that it’s never too early to spark interest about the product you’ve worked so hard to create.
In order to create a successful mobile app marketing plan, you’ll most likely want to work with an app promotion company that specializes in mobile advertising for apps throughout all stages of development, pre-launch and post-release. Beginning a mobile advertising plan pre-launch will help create an initial buzz about the app’s availability, usefulness and quality – and create a good base for acceptation once your product is out there. Mobile advertising methods such as mobile web banners, mobile web posters, SMS advertising, MMS advertising and advertisements in mobile games, videos and other apps will all lead to increased visibility and app awareness among mobile device users. A complete mobile app marketing campaign can increase an app’s popularity during pre-launch and launch to boost sales, reviews and rank in the app stores.
A comprehensive and targeted mobile app marketing plan for new apps will help to establish a fan base, increase app popularity and awareness, and provide a starting point for a post-release marketing campaign to continue the app’s success. Building a reputation prior to release is paramount for making an app stand out among the growing competition in the Android Market, Apple App Stores and Amazon Appstore.