Category Archives: Blog

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This week’s ‘Mobile Thursday’!

Hey Everyone, This is the second week of the new ’Mobile Thursday’ tradition and we have some very cool stuff. This was a very important week for mobile ehnthusiastics as the Apple VS. Samsung trial come’s to an end. We have a lot of Apple news this week – so if you’re not a fan, i’m Continue Reading

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Mobile Thursday – A short mobile news summary

Hey Everyone, OnTheMob is starting a new tradition called “Mobile Thursday”. All week long, we curate and share great content about mobile and app marketing, resources for developers and designers and cool mobile campaigns and info. Though You can always follow us on twitter (@onthemob) or Like our Facebook page to get all that great content daily, We acknowledge Continue Reading

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Promote Your App with Reviews

When users browse the app stores for new apps to suit their wants and needs, their decisions on what to purchase and download are often influenced by other users’ opinions. Ranks and reviews can either make or break an app, so spending some time learning how to promote your app with reviews is an important Continue Reading

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Mobile Marketing for Apps

Smartphone users are more dependent than ever on their mobile devices for everything from entertainment to weather reports. Tapping into this market is one of the best ways for app developers to get their product in front of millions of potential users, and convert that exposure into app sales.

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The Importance of Reviews in Marketing Apps

Marketing apps in the Apple App Store or Android Marketplace can seem like a daunting task if you’re not familiar with how reviews, ranking and market analysis affect sales. Developers today are finding it extremely convenient to turn to companies who specialize in app promotion to handle all of their marketing needs when it comes Continue Reading

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Marketing Mobile Apps to Boost Sales

Each and every day, millions of smartphone enthusiasts download apps for a variety of uses. Some download games or social media apps, while others download more functional apps that can assist them during their work day. Whatever the reason, it’s clear that mobile apps are an integral part of smartphone usage, and the marketplace for Continue Reading

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Marketing an App and Getting Results

When you’re marketing an app for a specific audience or niche, it’s important to research the market and come up with an advertising plan that will really resonate with those you’re targeting. For example, a marketing plan for an app geared towards athletes will most likely differ greatly from a marketing plan for an app Continue Reading

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Why You Should Hire an App Marketing Agency

Apps that succeed in the app stores have a number of important things in common, including usefulness, a niche appeal and excellent marketing. Each of these items is just as important as the next. Even if an app is extremely smart and practical, the chances of it rocketing into the limelight are slim without an Continue Reading

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Pre-Launch Mobile App Marketing

Millions of people use smartphones every day for a variety of tasks and activities, making an advertising campaign that taps into the mobile market one of the best ways to capture user’s attention. Mobile app marketing for pre-launch promotion of an app takes advantage of the fact that your target audience is always connected, and Continue Reading

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Post-Release App Marketing

There is no surefire way of determining an app’s success once it has been released. After an app has been launched into the app stores, users will begin to view, download, rate and review the app. The hope is that it will continue to gain popularity among users, but this isn’t always the result.